"[Our tactics] aren't meant to win people over."
In a capitalist society, animals will continue to suffer and die as long as people want to each meat. No controversy or news stories will change that. The only way we can make progress toward animal liberation is by having more and more people make compassionate choices. (More here: The Roadmap to Animal Liberation.)
PS: I understand the arguments against this video (i.e., the opening doesn't seem to espouse the ideals they are promoting). But online, the loudest people seem to be the most passionate -- and often persuasive. That's why I love this video, despite the endless F-bombs -- Matt and Phil are unashamedly passionate about their constructive commitment to the animals, and are honest about the mistakes they made in the past.
PPS (March 4): here is why I think this video can be useful in some circumstances.