There is a constructive point to this first section, I promise. It isn’t just “cranky old man shakes fist at cloud.” There is an actionable, not-entirely-self-serving conclusion.
Objective Reality
“You know you’re admitting failure, right?”
-Feedback on the post How Hard Is It to Actually Help Farmed Animals?
Yes. 100% true.
That is why the subtitle of Losing My Religions is “A half-failed life...”
I’m not fishing for compliments. I’m stating a simple fact. In the ~40 years since I stopped eating animals, the 35 years since I was arrested at a protest, the 33 years since I co-founded an animal advocacy organization, 23 years since the first version of “A Meaningful Life,” and the 12 years since we formed One Step for Animals, things have gotten objectively and significantly worse for non-human animals by any reasonable measure.
Yet every single year, animal advocates send fundraising pleas proclaiming, “We’re winning!” I wrote many of those.*
“Why are you telling me this?”
To answer that, it is important to understand that I am always in pain.
The serious suffering I’ve experienced has, as discussed elsewhere, stripped away the hypotheticals and abstractions that used to be my motivations. My experiences with pain have provided clarity, showing me what really matters.**
My bottom line – that is, what I get when I ask “Why?” all the way down – is that serious suffering sucks.
Not veganism. Not animal liberation. Not utilitarianism. Just:
Serious suffering sucks.
At least when it comes to other animals, I don’t believe we can really reduce serious suffering unless and until:
- Reducing serious suffering is our singular priority.
- We are honest about the state of the world.
We need to face facts if we want to have any chance at changing them.
One Step’s Failure, and My Broader Failure
One Step has failed to move the needle since 2014. This was inevitable. A few hundred dollars a day has no chance of creating a signal.
However, over the past 30+ years, I’ve been a part of three multi-multi-million-dollar per year organizations:
- Every dollar I raised for the first organization made the world a worse place, on net, for the reasons outlined here.
- Every dollar I helped raise for the second was, at best, wasted. For all intents and purposes, that group exists to raise money so it can raise more money.
- The third organization has made very specific “In five years” and “In ten years” promises and predictions since they were founded. I was never in a leadership position in my years there. However, I was the group’s public face on a number of occasions, and I made (and believed) those promises. Every single prediction has failed to materialize; things are actually significantly worse than when I made those promises.
“WTF is your point?”
Three things:
- It is incredibly hard to actually help farmed animals. Passion and outrage aren’t enough.
- Most things we animal advocates say and do end up causing more serious suffering.
That post was originally published in 2014, picking up on points we originally made in the 1990s. (That link was sent to me a few days ago.***)
It remains true today that what we say and do generally leads to more serious suffering.
That is why the first of One Step’s two guiding principles is: “Avoid advocacy that has any possibility of leading individuals to replace red meat with chickens.” - To date, only welfare reforms have actually made a real difference in reducing the most severe suffering.
The clearest take-away is that, at the very least, we should not spend our time attacking those pursuing welfare reforms. [Duh.] In addition, all things being equal, the pursuit of welfare reforms should be the focus of our time and resources.
Possible self-delusion warning.
However, I’m not 100% sure that all things are equal at the moment. Many, many tens of millions of dollars are flowing into the most effective groups pursuing welfare reforms. Several of the key people in this space – including at least one who really takes serious suffering seriously – are expecting many more millions.
Fingers crossed.
The Impact of a Marginal Dollar, 2026
Given the current and probable future distribution of resources, I think it is at least plausible that a marginal dollar to One Step for Animals could perhaps do more good than another marginal dollar to welfare reforms. It could be that a marginal dollar making the #teamchicken harm-reduction message to more people is worth consideration.
I don’t have any evidence I expect you to believe. The evidence we have was gathered was to see if our message might be driving the shift to eating smaller animals. “First, do no harm.” The data are at least directionally positive; the same is true of this year’s Spanish survey.
Over the decades, I’ve seen many organizations make many claims of efficacy and impact. Again, I made many of these claims. Sorry.
If any of those claims were remotely true, the many millions of dollars donated to veg advocacy would have made a positive impact.* Yet the bottom-line data shows just the opposite.
Trust me: No one is more skeptical of veg advocacy claims than I am.
But if we are ever to lower the number of sentient beings being factory farmed, we will need to do more than welfare reforms. At the moment, I don’t currently know a better way to try to bend the curve than One Step’s “do no harm” harm-reduction message.
* p. 299
If promoting veganism worked – if the next leaflet, book, video, movie, website was really going to make a difference – we would have seen it by now.
How do I know? Because I did the projections. Decades ago, I calculated what would happen if every vegan converted just one other person every five years. Have we seen anything like that?
No.
When Animal Charity Evaluators did the most thorough metastudy of surveys about vegetarianism and veganism, they found: “Around 1% of adults both self-identify as vegetarians and report never consuming meat. [This is important because many people call themselves “vegetarian” but still eat meat.] It seems that this percentage has not changed substantially since the mid-1990s.”
** Example 1, from 2016:
Once, I was in so much pain that I slowly passed out. Other times, I've actually wanted to die. Several times, the pain was so much and had gone on for so long that I experienced a breakdown.
This acute suffering seems to me to be different in kind to my back pain, which can fade into the background at times. In contrast, I can't be distracted from or acclimate to the acute pain – it breaks me down.
I think about chickens on modern factory farms in the same way. They have been selectively bred to grow absurdly fast and large. As Professor of Veterinary Medicine John Webster has written, “Broilers are the only livestock that are in chronic pain for the last 20 percent of their lives. They don’t move around, not because they are overstocked, but because it hurts their joints so much.”
Example 2, from Letter to a Young Matt in The Accidental Activist:
The single most important lesson I’ve learned in the past twenty years is that the irreducible heart of what matters is suffering. Back then, even though I was absolutely sure I knew everything, I really didn’t know anything about suffering. Since then, though, I’ve developed a chronic disease and experienced times when I thought I was going to die, times when I wished I would die. Back then, I worried about abstractions and words and principles; I argued about exploitation, oppression, liberation. I didn’t take suffering seriously. Now, knowing what suffering really is, and knowing how much there is in the world, all my previous concerns seem, well ... to put it kindly ... ridiculous.
I don’t know how I could convey this to my younger self, who had never really known suffering. Yet it seems clear to me now that when we make a decision, we should decide based on what leads to the least amount of suffering. This is the bottom line: that something is good and right and ethical if it causes less suffering than the alternatives.
***A message via Substack, Aug. 8, 2026:
I am doing a small research project on moral cluelessness and as part of that I'm investigating the origins of the Small Animal Replacement Problem [SARP]. The earliest mention of it that I can find is this article [from] 1999. [We made that point before. I actually was worried about that in the 80s, as discussed on p. 266 here.]
1. Was this argument original to the three of you? Do you know if there was any discussion of it before 1999?
2. Do you have a sense for how surprising it is that it took so long to discover SARP? For example if there were a bunch of careful deliberative researchers thinking about animal advocacy strategies, it might be pretty surprising that the first mention of this problem is 20 years after Animal Liberation was published. But if the animal advocacy movement consisted of people who were very passionate but not particularly reflective about tactics then it is perhaps not so surprising that it took a while for SARP to be discovered.
















