‘If our product can’t compete on regular metrics like taste, price, convenience, and nutrition, then all we’re doing is virtue signalling for rich people.’
Pat Brown on the Impossible Burger, paraphrased here.
PS: While long, the entire article is worth reading.
PPS: I think everyone who believes our craving for meat is a cultural construction is deluded. There is every evolutionary reason to believe we have a natural craving for concentrated amino acids and fats.