About the author

Matt is the author, co-author, secondary-author, ghost-author, and non-author of articles, speeches, book chapters, and even entire books! Next will be the bestseller "Losing My Religions." Currently, he is President of One Step for Animals; previously, he was shitcanned from more nonprofits than there is room to list here. Before Matt’s unfortunate encounter with activism, he was an aerospace engineer who wanted to work for NASA to impress Carl Sagan. His hobbies include photography, almost dying, and {REDACTED} He lives in Tucson with Anne and no dogs, no cats, and no African tortoises (although he cares for all of these).

Monday, September 23, 2019

One person gets it

‘If our product can’t compete on regular metrics like taste, price, convenience, and nutrition, then all we’re doing is virtue signalling for rich people.’ 
Pat Brown on the Impossible Burger, paraphrased here.

PS: While long, the entire article is worth reading.

PPS: I think everyone who believes our craving for meat is a cultural construction is deluded.  There is every evolutionary reason to believe we have a natural craving for concentrated amino acids and fats. 

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