The schism noted here is very apparent in Facebook comments. Whenever there is news -- a new product, business, law, or reform, you get two tribes.
The first says "I" and "vegan." E.g., "I wouldn't eat that!" "That is not vegan!"
The second says "people" and "animals." "That might really get more people to consider...." "That will reduce / prevent animal suffering."
And one tribe uses a lot more exclamation marks.
PS: Sorry I'll miss everyone at the conference in DC. Maybe I'll be allowed to speak at some point in the future, but I'm not holding my breath.
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