About the author

Matt is the author, co-author, secondary-author, ghost-author, and non-author of articles, speeches, book chapters, and even entire books! The most recent is his blockbuster The Accidental Activist, which Amazon claims is by his wife Anne Green. So it goes. Currently, he is President of One Step for Animals; previously, he was shitcanned from so many nonprofits that we can’t list them all here. Before Matt’s unfortunate encounter with activism, he was an aerospace engineer who wanted to work for NASA (to impress Carl Sagan). His hobbies include photography, almost dying, and {REDACTED}. He lives in Tucson with Anne, along with no dogs, no cats, no guinea pigs, and only the occasional snake or scorpion.

Thursday, December 29, 2016

I Find This Extremely Compelling

Our emotional response to cruelty moves us, but five hard facts drive One Step:
  1. The vast majority of land animals who suffer in the United States today are birds.
  2. Almost every argument for vegetarianism or veganism applies much more to avoiding red meat than birds – environmental and health arguments especially.
  3. It takes over 200 chickens to provide the same number of meals as one cow.
  4. While beef consumption has fallen over the decades, chicken consumption has risen significantly. After a few years of decline, chicken consumption in the US is currently at an all-time high and continuing to move higher, despite all advocacy efforts.
  5. The vast majority of individuals (~80%) who go vegetarian or vegan go back to eating animals, becoming active advocates against a compassionate diet. In part because of this, the percentage of the population that is vegetarian hasn’t really changed in the US (actually declining from 2012 to 2015, but still within the margin of error), again despite all our standard advocacy efforts to date.
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Given the above (and all the other information in the links), One Step for Animals’ mission is two-fold:
  1. Avoid advocacy that has any possibility of leading individuals to replace red meat with chickens.
  2. Promote a simple, incremental message that is accessible, sustainable, and maximally impactful on the amount of suffering in the world.

You have many, many great and worthy groups pleading for your support this season. Many of them tell heart-rending stories with utterly compelling pictures.

However, if you recognize the implications of the above facts and conclusionsplease consider donating to One Step for Animals today.

We will, of course, continue to experiment and evaluate to optimize our outreach, so as to reduce as much suffering as possible per dollar donated.

And: any contribution of any amount will be doubled, dollar-for-dollar!

So please, give the chicks a quick click.

Your generous support will go to reasoned, real-world advocacy to do the most good.

Thank You So Much!
-Your One Step Team
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Be logical, like Spock! Let others Live Long and Prosper!

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3 comments:

Roger Gloss said...

I was shocked by your point #5 above. I don't plan to be one of those statistics, and I will not go back to eating chicken or turkey, especially when the meat analogues to replace them are so good. So often, it seems, we humans excel at moving in the opposite direction we need to.

Unknown said...

I think your readers might appreciate the source for the recidivism stats from Faunalytics: https://faunalytics.org/a-summary-of-faunalytics-study-of-current-and-former-vegetarians-and-vegans/

Unknown said...

Your readers might appreciate the source for the recidivism stats from Faunalytics: https://faunalytics.org/a-summary-of-faunalytics-study-of-current-and-former-vegetarians-and-vegans/