This post from 2016 is one of my most-viewed posts of the past 12 months.
Harish Sethu, the brains at Counting Animals, estimates that vegans make up 0.47% of the US population (based on the Faunalytics study, which Harish considers the best).
Not even half a percent.
Not even 1 in every 200 people.
This is what we fight about when we define, debate, and defend "vegan." This is the impact we've had in decades of defining, debating, and defending "vegan":
As the surveys show, the percentage of vegans has hardly changed in decades. But even if our obsession with only speaking and promoting our truth was somehow to allow us to double, overnight, the number of vegans, this would be the impact:
Or, in terms of animals, a full doubling the number of vegans would spare 0.47% of the animals being brutalized on factory farms and being slaughtered in industrial slaughterhouses.
Of course, we know from decades of experience that there is no magic wand we can wave to convince others to magically go vegan. And furthermore, we know that the vast majority of people who go vegan quit and go back to eating animals.
Please believe me, over the past three decades, I have heard every single argument about why our message must be "vegan." Many times. Many many many times.
One definition of insanity is doing the same thing and expecting different results. The suffering of farmed animals isn't philosophical. It isn't a matter of semantics or purity or baselines or "truths." It is real – brutally real.
And any sane individual should realize it is time to try something new.