About the author

Matt is the author, co-author, secondary-author, ghost-author, and non-author of articles, speeches, book chapters, and even entire books! Next will be the bestseller "Losing My Religions." Currently, he is President of One Step for Animals; previously, he was shitcanned from more nonprofits than there is room to list here. Before Matt’s unfortunate encounter with activism, he was an aerospace engineer who wanted to work for NASA to impress Carl Sagan. His hobbies include photography, almost dying, and {REDACTED} He lives in Tucson with Anne and no dogs, no cats, and no African tortoises (although he cares for all of these).

Monday, October 21, 2019

At least some of them know

The British grocery chain Tesco created this ad for their plant-based sausages. The National Farmers Union President Minette Batters says the ad “demonizes” meat.



In the ad, the little girl notes that meat is animals, which is, of course, entirely true. The father says “I bloomin' love my meat.” There is nothing in the ad about how animals live or die, or about the environmental and public health impacts of animal ag. So clearly, pointing out that meat is animals is “demonizing” meat.

I guess that at some level, the National Farmers Union knows they are demons for what they do to animals.

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