About the author

Matt is the author, co-author, secondary-author, ghost-author, and non-author of articles, speeches, book chapters, and even entire books! Next will be the bestseller "Losing My Religions." Currently, he is President of One Step for Animals; previously, he was shitcanned from more nonprofits than there is room to list here. Before Matt’s unfortunate encounter with activism, he was an aerospace engineer who wanted to work for NASA to impress Carl Sagan. His hobbies include photography, almost dying, and {REDACTED} He lives in Tucson with Anne and no dogs, no cats, and no African tortoises (although he cares for all of these).

Monday, January 9, 2017

What Will Lead to Reconsideration?

In 2017, ~9 billion land animals will suffer on US factory farms and be slaughtered. If we focused all our resources on promoting veganism and, by some miracle, doubled the number of vegans in the country, the number of land animals suffering would be ... ~9 billion.

Yet even this is a fantasy. For all our vegan groups, vegan clubs, vegan mentoring, vegan booklets, and vegan chants, we have basically not altered the percentage of the population who are vegan at all.



Yet even this downplays how bad things are. Despite the untold millions of "GO VEGAN!" comments and exhortations, per-capita animal consumption is at an all-time high ... and going higher.

I honestly don't know what else has to happen for there to be a fundamental reconsideration of our approach.


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