[A]dvocacy is about the group in need of support, not you. Don’t let your ego, pride, or hurt feelings get in the way. In the case of animal rights, keep the animals in mind at all times. They have little voice or recognition; animals are relying on advocates to keep calm, appeal to reason, and set a good example to others ... long-term change comes often from being genuinely convinced, not from being exposed to strong or dogmatic viewpoints.
How do you think an “all or nothing” approach by advocates affects the cause?I think it can seriously hurt the cause. Most social change happens more gradually. If someone is interested in adopting a vegan lifestyle, a first step is doing less harm to animals (e.g., eating less meat; adopting a neglected animal).
Do small steps matter?
Big steps can represent hurdles that are difficult to get over, setting you up for failure. And not just for advocacy, but for losing weight, quitting smoking, achieving work goals, and so on. Smaller goals are more obtainable, and you build on your strengths moving forward. There are decades of psychological research on the importance of setting clear, achievable, and reasonable goals.
By the way, here is the link to the videos mentioned earlier. And here is another good video featuring an upcoming star!