Tuesday, August 26, 2014

Opening Minds vs Being Right

To change attitudes, don't argue — agree, extremely

"What if the best way to change minds isn’t to tell people why they’re wrong, but to tell them why they’re right? Scientists tried this recently and discovered that agreeing with people can be a surprisingly powerful way to shake up strongly held beliefs.

"Researchers found that showing people extreme versions of ideas that confirmed — not contradicted — their opinions on a deeply divisive issue actually caused them to reconsider their stance and become more receptive to other points of view...."

Full article.

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