At least some of them know

The British grocery chain Tesco created this ad for their plant-based sausages. The National Farmers Union President Minette Batters says the ad “demonizes” meat.



In the ad, the little girl notes that meat is animals, which is, of course, entirely true. The father says “I bloomin' love my meat.” There is nothing in the ad about how animals live or die, or about the environmental and public health impacts of animal ag. So clearly, pointing out that meat is animals is “demonizing” meat.

I guess that at some level, the National Farmers Union knows they are demons for what they do to animals.