About the author

I am the author, co-author, secondary-author, ghost-author, and non-author of articles, speeches, book chapters, and even entire books! The most recent can be found at LosingMyReligions.net. Currently, I am President of One Step for Animals; previously, I was shitcanned from so many nonprofits that we can’t list them all here. Before my unfortunate encounter with activism, I was an aerospace engineer who wanted to work for NASA (to impress Carl Sagan). My hobbies include photography, almost dying, and {REDACTED}. I live in Tucson with my soulmate and reluctant editor Anne, along with the occasional snake and scorpion.

Monday, October 21, 2019

At least some of them know

The British grocery chain Tesco created this ad for their plant-based sausages. The National Farmers Union President Minette Batters says the ad “demonizes” meat.



In the ad, the little girl notes that meat is animals, which is, of course, entirely true. The father says “I bloomin' love my meat.” There is nothing in the ad about how animals live or die, or about the environmental and public health impacts of animal ag. So clearly, pointing out that meat is animals is “demonizing” meat.

I guess that at some level, the National Farmers Union knows they are demons for what they do to animals.

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