MattBall.org is the site for, you guessed it, Matt Ball. Damn, you are as smart as you are good-looking! Want more? Please check out Losing My Religions for my latest and greatest. Thanks.
Wednesday, September 18, 2019
Please Work in Reality, not Surveys
Advocates have wasted so much time and effort playing to what consumers say, rather than following what consumers do. My GFI colleague Alison Rabschnuk sets the record straight here.
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