Ran into a neighbor I rarely see. He talked about how his family doesn't eat beef anymore, "because it isn't healthy." He said something about not wanting cows to be killed, and then added, "You'd prefer we not kill anything, huh."
I replied, "Everyone dies. What matters is how much they suffer while alive."
Him: "Umh." Long pause. "Huh. Yeah." Could really see the gears turning.