Monday, September 18, 2017
“I want to punch that kid in the face.”
A friend of mine posted about an encounter one of her daughters had in kindergarten. Another five year old told her that her sandwich looked “gross.” No big deal, a five-year-old boy calling something “gross.” Didn't abuse an animal, didn't endorse hurting animals, didn't throw bologna in her face. (But if he had, remember: 5 years old.)
A vegan publicly commented on the Facebook thread, “I want to punch that kid in the face.”
OK, you might think this is extreme. But I monitor the comment threads for One Step’s online outreach. These ads reach between 1.5 and 2.5 million people a month. And you would not believe the hateful things vegans say to others on those threads.
Watching all this on a daily basis, it is absolutely not surprising to me that vegans are hated, and about as popular as drug addicts. We can complain about this, or deny it. We can even rationalize it, as if this is a “good” or even a “necessary” thing.
Or we can stop obsessing about a word, and actually focus on animals.
What would that look like? First, we would stop using any “v” word. If we can't make our case just talking about animals, we need to rethink our case. Second, we should rethink our message.