What if you were told that eating raw broccoli was the only way to be healthy? And the only way to be an environmentalist – anything else was killing the planet? And that if you ate anything other than raw broccoli, you were a murderer?
What if you were told this over and over, via email and social media, t-shirts and bumper stickers? Would you eat only raw broccoli?
Furthermore, what would you think of the
To the average American, vegans =
I've seen it happen, first-hand, over and over, even from people who had been personally shown pictures of delicious vegan food – they think vegans eat only tasteless salads.
And people will go out of their way to avoid dealing with a vegan.
I'm not just saying this to be mean or pick fights with vegans. And I'm not just saying this from personal experience. Marketing research
I know this seems misplaced, to criticize vegans when they are standing up against the truly horrific brutality that is inflicted on so many animals. I also understand the argument that we just have to stand up more, be more outspoken, more in-your-face: "The further out we are, the more leverage we have to pull society with us."
Margaret Mead might be
But here's the punchline. You know who else likes to quote Mead? Terrorists. White supremacists. And just about every fringe group unhappy with some aspect of society.
Just because some groups of dedicated people have changed the world doesn't mean every dedicated group changes the world. The vast majority of efforts to change the world fail. Nothing – not slogans nor "scholarly" rationalizations – will change that.
In my opinion, looking closely at history, our main opportunity to lessen suffering and alter society's relationship with other animals is by choosing strategies and messages via dispassionate reasoned analysis. It may not feel good, it may not go viral in vegan crowds on social media, but it is the best way to avoid the failures of the majority of attempts to change the world.
Please consider being a part of this work. Otherwise, we may as well join the
|Creating hatred of vegans.|
After I finished my
“To finish, I’d like to hear some recommendations you have for activists or the movement.
I guess my first recommendation would be to do your best to avoid the moral reactance and motivated reasoning when discussing the issue of eating meat with people. This is not always possible, but put yourself in their shoes. How would you react if someone suggested to you that something you really enjoy doing and
“I’d also recommend to advocates to be inclusive and welcoming, and not to give up. We need people to think they really can make a change. We need to empower people, not only with an awareness of how meat production is destroying our world and ruining lives (lives that truly matter), but also give them an opportunity to imagine other ways of viewing the world, particularly how they view themselves, so they can reason through the arguments in a less defensive, self-preserving manner. I think we may have
Thank you. I agree! This is Will Tuttle's and Melanie Joy's approach - one of kindness and inclusivity. If we are advocating a peaceful, more loving world, we must be peaceful and loving in our approach. I work with children, and their preconception of vegans is "the food police," or "cult members out to recruit us," or "rigid angry people." I tell them that vegans are committed to being kind and doing as little harm as possible to other people and other animals. Vegans help and protect; they do not bully or exploit. This view makes children receptive to veganism. After hearing my explanation, they want to BE vegans. Who can argue with a commitment to thoughtfulness, justice and kindness?
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