The data also seems to indicate that former vegetarians who consume no beef or pork don't eat more chicken than former vegetarians who do consume beef and/or pork. However, the Faunalyitics write-up goes on to make a strange extrapolation (emphasis added):
These findings run counter to a common belief that omnivores who avoid beef and pork will, as a consequence, add in greater quantities of other types of meat (particularly chicken and fish).I assume the problem here is obvious, and confusing. Why would you extrapolate from 119 former vegetarians who don't eat any beef or pork, to tens of millions of people who have never been vegetarian but who cut back on red meat?
As I've noted elsewhere, the trend of eating more chickens in place of eating pigs and cows has been documented by professional surveys and peer-reviewed studies, over and over:
Moving from red meat to chicken is a well-documented fact. For example: “‘If you look at dietary recommendations put forth by the U.S. Department of Agriculture [and other health institutions], they are to decrease red meat and substitute lean meat, poultry and fish,’ says Daniel [a nutritional epidemiologist at the University of Texas MD Anderson Cancer Center]. ‘We’ve seen in other data that people are gravitating toward poultry.’”
Finally, the National Institutes of Health notes “[t]he growing preference in the US for poultry, but not fish, as a replacement for red meat.”
There are contradictory studies on how much chicken is eaten by people who give up red meat entirely. But for people who reduce the amount of red meat they eat—the majority of people who change their diet for health reasons—all the data are absolutely clear: red-meat reducers eat much, much more chicken. For example, in the largest recent study, those who consumed the lowest amount of red meat ate fifty percent more chicken than those who consumed the most red meat. [Aston, L. M., et al. Meat Intake in Britain in Relation to Other Dietary Components and to Demographic and Risk Factor Variables: Analyses Based on the National Diet and Nutrition Survey of 2000/2001. Journal of Human Nutrition and Dietetics 26(1), October 18, 2012.]I get it: we don't like to think about the fact that our advocacy can actually hurt animals. But the data is incontrovertible: Red meat consumption has an inverse relation to chicken consumption.
Only during a portion of the time from 2007-2013 did this relationship break. In every other year, before and since, it has held: whenever red meat consumption declines, consumption of chickens increases. Massively. One sample of a few dozen former vegetarians who eat no red meat at all has no bearing on the reality of what real surveys, and the actual consumption data, have shown over and over.