David and Ethan make another important point, one that is hard to internalize:
"[F]rom our “Diet Change and Demographic” study, we found that giving up dairy is a huge hurdle for people making the switch to vegan eating. So if we want to get our foot in the door, initially focusing on replacing meat may yield better results. At the moment, the research suggests highlighting convenient foods like beans, lentils, and grains, followed by plant-based meats, rather than starting with dairy replacements."
|From Vegan Crunk.|